PRESIDENT 1906’s marketing strategies are based on the same principles on which the brand itself was established: tradition, quality and glamour.
Statistics show how consumers dramatically changed their approach towards products and brands; today customers know they have a right to demand for better prices and higher quality of the goods they acquire. Furthermore, they have developed a great sense of criticism, reinforced by the use of social media.
Hence, brand’s communication and advertising always aim at being avant-garde and quintessential to keep up with trends.
Clients are involved at 360° with the brand, through visiting our sales points and web page. On one hand, the experience at PRESIDENT 1906™ features head measuring by our staff, customizations and tailor-made products; on the other, the fully digitalization of our store and strong presence on magazines and social media creates an online community and provides clients from all around the world with a dedicated customer assistance.
The traditional accessory that is constantly en vogue
It is quite difficult to think of a product that would maintain the same structure for over 100 years: fashion articles are usually in constant evolution, as its public regenerates, adopts and abandons trends each season; but, thanks to its characteristics of elegance, belonging and forefront, the traditional Panama Hat still maintains its genuineness and success.
From tradition to passion
From the craftsmen who dedicate their time to the elaboration of each one of the pieces up to the most demanding buyer, everyone is delighted by the scenographic process that connotes a change of looks and expression, and personifying a role in just a few seconds. Thus, by trying on a Panama Hat, one is lead to a multitude of sensations and personal interpretations flowing with this accessory that can be considered a distinctive gesture.
At PRESIDENT 1906 clients come first and we like to involve our clients at 360°. Visiting one of our sales points is a unique experience, a full immersion into the Hats world featuring head measuring by our staff, customization and tailor-made products. By owning a President 1906 Hat you become part of our glamorous international community among which you would find multiple fashion editors and bloggers, actresses like Eva Longoria, fashion icons like Eva Hughes and international football legends like Fabio Cannavaro.
Our aim is to create a strong bond with each client, offering a dedicated customer service as well as being active and responsive on social networks and local media.